HOME 5 STEPS CONTENTS DOWNLOAD GUARANTEE PRICING

STEP #ONE
ASSEMBLE YOUR BRANDING TEAM
This is the start to the Brand Builder DIY process. To build a corporate
brand strategy you need a group of stakeholders that will help you kick
butt and produce a winning strategy. It is important that you address
your brand with the input of others. Your branding team will bring a
constructive dynamic to your discoveries, and help you to build a more
effective positioning strategy.

STEP #TWO
INTERNAL SESSIONS
These sessions are where you are going to discover just who your company
is and what it stands for. It’s where you put your brand on the couch for
analysis. In order to position your company, you must first understand what
your brand stands for secondly, what the personality is. With these elements
in place you can more effectively promote your company on a stronger platform.
The sessions involve a lot of brain storming and soul searching.

In these sessions you will also develop your Unique Selling Point or USP.
This is what differentiates your company from your competition. Discovering
your USP will reinvigorate your company and give your customers a
compelling reason to buy. Worksheets are provided in our web-based
Resource Center

STEP #THREE
STAKEHOLDER RESEARCH
With surveys provided in our web-based Resource Center, the branding
team facilitates stake holder research to back up internal discoveries
and gain valuable sales feedback. This is where you’ll find out just what
your customers, employees and suppliers think of you! It goes a
long way to validating all work in steps one and two.

STEP #FOUR
COMPETITIVE ANALYSIS
That’s right, we are going to look at those companies that drive you nuts.
Let’s find out what makes them tick and how we can differentiate ourselves
further. I’ll bet you have never looked at them like this before. In order to
be sure that you are differentiating your company, you have to make sure
that the competition hasn't beaten you to the market with it already.

In this section you will also establish color startegies and brand standards.
With differentiation as the goal it is vital that every part of the branding
process has it as its inspiration. All color charts and work sheets are
provided in our web-based Resource Center.

STEP #FIVE
BRANDING TEAM REASURANCES
Discover how to put your DIY Brand Strategy to work for you and get buy-in
from your employees. Turn negative influences into advocates of your brand.
This is where the rubber hits the road and you launch your NEW winning
brand strategy! .