Case History: Collins Barrow

BRAND ISSUE: There was a genuine interest at Collins Barrow Windsor to increase contact with customers. Many use the accounting firm only once or twice a year. Another function many of the partners perform is giving out business advice. A lot of this advice is given without any fees attached to them - sort of a cost of doing business.

TASK: To develop a solution that would recoup money left on the table, increase contact with customers and as a result, build stronger lasting relationships.

SOLUTION: care365. In developing this custom product, we took much of the types of business advice given, added to this additional services beneficial to the customer's situation and existing service offerings. This bundle is now offered to the customer as a complete service product, administered throughout the year at a reasonable monthly rate.
care365 is successful in re-couping dollars left on the table. Thisbrand solutiont increases client dependancy on Collins Barrow, provides steady cash-flow and gives Collins Barrow Windsor a proprietary product to sell. A strong differentiator in the marketplace and a new revenue stream for the company.

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Case History: Business Circuit
BRAND ISSUE: Business Alliance, was a networking group comprised of members of the Renaissance Club in downtown Detroit. Essentially, they had lost their way. There was a need to understand who they are and how they could connect with members who have a desire to participate but don't as a result of this identity crisis.

TASK: Reinvigorate the group, develop a format that compliments the unique make-up of the membership and generates business opportunities through genuine relationships.

SOLUTION: Through the use of our branding process, the personality of the group was established and it conflicted with the values established. Also, it was determined that traditional networking strategies sparked internal conflicts as well. The solution was to re-catagorize the organization. They are longer a traditional networking group but a 'circuit'. The Business Circuit is now developing methodology to make the group's structure beneficial to all who participate. Couple this with a new brand image and an educational philosophy and we have the makings of stronger more focused business opportunity.