Case History: Michigan Box Company

BRAND ISSUE: In the ever increasing world of packaging competition, there is not much wiggle room to make a profit. Michigan Box has a proud history in the packaging industry. They wanted to strengthen their positioning is a dramatic way, and lead not follow. In their goal to raise the bar - they turned to The Branding Experts for assistence.

TASK: Develop a compelling positioning strategy that would re-invigorate the company and position Michigan Box Company as the leader in their category. It must also strengthen customer relationships.

SOLUTION: The 7º Advantage. Seven is a lucky and sacred number throughout the world. We developed 7 leading services that position Michigan Box Company as the leading soution for buyers of packaging. Two of the services will become new revenue streams for Michigan Box. As a group, the serices address service holes within the industry and prove Michigan Box's claim to leadership.

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Case History: Joycor

BRAND ISSUE: In the pallet and packging manufacturing world, it is becoming increasingly more difficult to operate within strict guidelines. Compliance is becoming increasingly important, especially when you ship cross-border.

TASK: How can Joycor benefit from compliance and generate income to offset the cost of compliance.

SOLUTION: Compliance Branding. In the case of Joycor, The Branding Experts developed a brand standard for Joycor, acknowledging their leadership role in the green arena. The Green Standard was developed and it's strict adherence to process, ensuring a superior level of environmental and sustainability conditions exsist with all Joycor products. Customers and the marketplace are encouraged to insist on The Green Standard's level of compliance. Compliance is a great brand story.