For more than 25 years, Ed Roach has worked with hundreds of successful small businesses by helping them develop unique brand positioning strategies that differentiates them from their competition. Ed appreciates working with companies who see the value of going beyond mere slogans and have a desire to sell from compelling positions. Ed consults predominantly with businesses facilitating his proprietary process, "Brand Navigator." This branding process effectively focuses a company's brand delivering a positioning strategy that can be taken to their marketplace. He also provides one-on-one online and telephone consulting.
Ed has international experience such as developing the brand for the Dar Rapid Transit Agency in Dar es Salaam in Tanzania, Africa. He was responsible for brand strategy and applying the brand image through out the entire operation including terminals, buses, staff attire, marketing materials, signage and more.
Ed has been interviewed in all media regarding branding small businesses, most recently on CBC Radio and The A Channel, in "America's Best" magazine and the "Christian Radio & Music Industry" trade magazine, Canadian Press, CNN, Luxury Daily Magazine and The Globe and Mail. Ed's opinion has appeared in Inc.com, HP's corporate newsletter, startupnation.com, Webalue.com, SmallBusinessBranding.com and BizX Magazine. He also blogs extensively and uses the digital realm on the web to connect and promote his services world-wide.
His clients are from Canada, The United States, Ukraine, India, United Arab Emirates and Tanzania.
Contact Ed if you are looking for practical advice on bringing your corporate brand into focus.