In our daily lives we encounter risk in many forms. These risks involve crossing against a light, driving to the grocery store or mowing the lawn. Much of it is minor stuff compared to risks we encounter in the course of running a business. How we face that risk has an impact on our brands. The business climate is a lot more complicated than it was even 10 years ago. A simple example is letterhead - where is it held, who controls it, how is it used? If I can steal it, I can be a company without their knowledge. It is much farther reaching then that! What if I stole shipping documents with the brand on it? I can then pretend to be part of the company and operate with minimal intervention both internally and externally (Customs or Police).

A Brand Risk Assessment takes into account all environments you do business in, production standards and all elements that could potentially expose your brand to risk. In a world tarnished by threats of terrorism, any risk exposure would harm your brand from the observing marketplace. Take for instance CTPAT, (Customs Trade Partnership Against Terrorism) - a U.S. / Canadian government business initiative to build cooperative relationships that strengthen overall supply chain and border security. When a company is CTPAT Certified they lessen the chance of their brand being compromised by parties who would do them harm.

Every day, your brand’s risk potential relies on the integrity of your company’s security practices. When it comes to your Brand Risk Assessment, you want your brand to reside in the secure zone. The Brand Risk Assessment indentifies any compliance issues. Negative impact on your brand is flagged for improvement. A brand at risk is costing your company money.

COMPLIANCE BRANDING
Compliance in the business community is greated with both good and bad favor. In many caes it is mandated to implement, and in others it is voluntary. Compliance Branding comes out of the mind-set that compliance can be a major advantage to a brand. Compliance is a good news story. it protects the customer and positions the compliant brand as a leader.

Is some cases compliance to a self-administered environment, provides a differentiator that can be marketed. A Brand Risk Asessment and Compliance Branding seek to protect your brand and provide a very compelling brand strategy that is motivated by security. By increasing your brand security awareness you are casting an uncertainty mindset regarding the competing brands in your market. Non-compliance suggests an unprofessional brand, one that is not secure and exposed to risk.

Every business person understands the cost of risk. Compliance Branding whether industry mandated or self-administered provides your company the opportunity to mitigate risk and profit from a compelling brand s

The process flow on Compliance Branding deliverables is as follows:

1: Assessment - identify strengths and weakness of industry compliance iisues and seek to identify any self-mandated compliance opportunities. Investigate threats that would adversely affect the brand.
2: Management Plan Development - deliverables and timelines in developing a plan for remediation of risks and goals for completion.
3: Compliance Development - ensure compliance through procedural and policy development.
4: Implementation Assistance - assistance in the training and marketing of compliance systems.
5: Post Implementation review - documentation outlining non-conformance and management gains made by the company.