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The Branding Experts™ works closely with clients to develop a nice fit in the delivery of my services. Whether I am brought in on competitive strategy issues or sales development it is important to me that value is extended to everything that I deliver. Companies who value strategic thinking will benefit greatly from a relationship in which their targets are addressed with maximum efficiency and creativity.

Deliverables from The Branding Experts™ are not theories in binders gathering dust on office shelves, but visual solutions reflecting a corporate brand's focused positioning strategy in a competitive environment.

Every initiative I undertake, my brand grows, which must reflect The Branding Experts™ brand values which are: Integrity - Creativity - Profitability - Responsiveness and Education. Four years ago (2002) I formed with peer strategic branding companies in Toledo-Ohio, Covington-Kentucky and Chicago-Illinois a business organization called, Mind Our Own Business (MOOB). Our goal is to meet quarterly and exchange best practices and improve our branding products for the benefit of our clients. This organization keeps us all on top of new developments and provides us each with expertise no single individual could possess.

All I ask of new contacts is they allow me a few minutes of their time where I can show my value and see if there is a fit. I know you are concerned about the effectiveness of your own corporate brand simply because you're here investigating. You're one of the smart ones. Most businesses when confronted by what they conceive as a branding problem, blindly listen to their ad agencies and up-date their logos and slogans. The real solutions are a lot deeper than that - they lie with your stakeholders at every touch point of your brand.

In keeping with my own brand values I actively participate in blogging, which gives me the opportunity to dish out free information to loyal readers on my own blog, The Brand Corral, and also over at Small Business Branding. It is both rewarding and humbling, reading and responding to readers comments on the issues raised in the articles I write. I also read other blogs and leave comments there. I found nothing unethical about free advice, as a mattter of fact I ask questions all the time. It's how we all grow. I encourage you to join in the online discussion. Answers to your most important questions are there for the asking.

I typically enjoy the team approach to solution building. Stake holders of a brand have terrific insight and are therefore invaluable to finding that compelling brand story that ignites the passion in a company, attracting new business.